講義名 Ｊａｐａｎｅｓｅ　Ｂｕｓｉｎｅｓｓ　ａｎｄ　ＭａｒｋｅｔｉｎｇⅠ　≪□第一部≫
講義開講時期 前期
曜日･時限 木１
単位数 2

担当教員
氏名
薄上　二郎

学習目標(到達目標) Upon completion of the course, students will have acquired:
・an understanding of fundamental concepts and principles of Japanese　management　and marketing practice.
・an understanding of cultural and regional diversity and differences in the global market．
授業概要(教育目的) This course introduces the concepts and practices in the field of Japanese management, related international business and Marketing strategy to help students understand how Japanese companies are conducting business and decision making on marketing.
授業計画表
 
回項目内容
第1回Business Environment in Japan 1 Course orientation
What is management?
第2回Business Environment in Japan 2 History and development of the field of management thought
History and development of Japanese management
PEST　analysis
第3回Evaluating a Firm's External Environment
Evaluating a Firm's Internal　Capabilities　１		SWOT analysis
Case study analysis
第4回Evaluating a Firm's External Environment
Evaluating a Firm's Internal　Capabilities　2		SWOT analysis
TOWS analysis
Key performance indicators (KPIs)
Case study analysis
第5回Planning, Strategy, and Competitive Advantage 1What is strategy and the strategic management　process?　
Case study analysis
第6回Planning, Strategy, and Competitive Advantage　2Case study analysis
第7回Planning, Strategy, and Competitive Advantage 3Corporate level strategy
Corporate diversification
第8回Low Cost Strategy Competitive advantage - Cost Leadership
Case study analysis
第9回Differentiation Strategy Competitive advantage - Differentiation
Case study analysis
第10回Focus Strategy Case study analysis
第11回Marketing and Marketing Strategy of Japanese firms 1What is marketing?
Understanding the marketplace and consumers
Consumer market and marketing in Japan, 4Ps
第12回Marketing and Marketing Strategy of Japanese firms 2
Individual Presentation of the Project		Market segmentation, marketing strategy in Japan
Case study analysis
第13回Marketing and Marketing Strategy of Japanese firms 3
Individual Presentation of the Project		New　product　development
Product life-cycle strategy
Case study analysis
第14回Marketing and Marketing Strategy of Japanese firms 4
Individual Presentation of the Project		Pricing　strategy
Case study analysis
第15回Individual Presentation of the ProjectEach student will give a presentation of their research paper. The presentation will be 5 minutes, followed by a 5-minute discussion period. The topic will be selected from the topics list, prepared by the professor.
授業形式 The class activities will include lectures, case studies, group activities, and presentations.
評価方法
定期試験 レポート 小テスト 講義態度
（出席） 		その他 合計
0% 50% 10% 20% 20% 100%
評価の特記事項 A late arrival　will be considered as a half day absence.
参考文献 Gareth Jones and Jennifer George(2013) Contemporary Management (8th edition), McGraw-Hill　International.
オフィスアワー(授業相談) Thursday by appointment, before or after class
事前学習の内容など，学生へのメッセージ Case study materials, essential background reading and reference materials will be distributed in class.