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講義名	Ｊａｐａｎｅｓｅ　Ｂｕｓｉｎｅｓｓ　ａｎｄ　ＭａｒｋｅｔｉｎｇⅡ　≪□第一部≫

講義開講時期	後期

曜日･時限	木１

単位数	2

担当教員

氏名

薄上　二郎

学習目標(到達目標)

Upon completion of the course, students will have acquired:
・an understanding of fundamental concepts and principles of Japanese　management and practice.
・an understanding of cultural and regional diversity and differences in the global market.

授業概要(教育目的)

This course introduces the concepts and practices in the field of Japanese management, related international business and Marketing strategy to help students understand how Japanese companies are conducting business and decision making on marketing.

授業計画表

回	項目	内容
第1回	Managing in the Global Environment　1	Introduction Understanding marketing environments
第2回	Managing in the Global Environment　2	Global marketing functions and strategy Conducting marketing research Entering global markets
第3回	Managing in the Global Environment　3	The four P's of global marketing Developing global products Setting global prices
第4回	Organizational Structure and Culture　1	Organizational structure Case study analysis
第5回	Organizational Structure and Culture　2	Organizational culture Organizational　change Case study analysis
第6回	Human Resource Management by Japanese Firms 1	Components of HRM HRM　management process Recruitment and selection Retention　management
第7回	Human Resource Management by Japanese Firms 2	Human resource development Human capital model Case study analysis
第8回	Human Resource Management by Japanese Firms 3	Pay and benefits Case study analysis
第9回	Human Resource Management by Japanese Firms 4	Coaching and mentoring Case study analysis
第10回	Innovation and Operations Management by Japanese Firms	Operations management KAIZEN Case study analysis
第11回	Effective Groups and Teams　１ Individual Presentation of the project	Types　of Groups　and　teams Case study analysis
第12回	Effective Groups and Teams　2 Individual Presentation of the project	Group development Managing groups and teams for high performance Case study analysis
第13回	Promoting Effective Communication１ Individual Presentation of the project	Communication　and management Case study analysis
第14回	Promoting Effective Communication　2 Individual Presentation of the project	IT and communication Communication skilles for managers Case study analysis
第15回	Individual Presentation of the project	Each student will give a presentation of their research paper. The presentation will be 5 minutes, followed by a 5-minute discussion period. The topic will be selected from the topics list, prepared by the professor.

授業形式

The class activities will include lectures, case studies, group activities, and presentations.

評価方法

定期試験	レポート	小テスト	講義態度（出席）	その他	合計
0%	50%	10%	20%	20%	100%

評価の特記事項

A late arrival of 20 minutes or more will be considered as a half day absence.

参考文献

Gareth Jones and Jennifer George(2011) Contemporary Management(7th edition), McGraw-Hill　International.

オフィスアワー(授業相談)

Thursday by appointment, before or after class

事前学習の内容など，学生へのメッセージ

Case study materials, essential background reading and reference materials will be distributed in class.