| 回 | 項目 | 内容 |
| 第1回 | Guidance | Self-introduction. Structure of the course. Presentation of the textbook. Reading requirements and class discussion. Evaluation of the students (grading). |
| 第2回 | The Strategy of International Business - Basic Concepts | What are the following basic concepts: strategy, profitability, price, cost, profit, consumer value, consumer value drivers, consumer surplus, competition. Strategic positioning, non-viable positions, efficiency frontier, diminishing returns, effectiveness versus efficiency, Porter's generic strategies, alignment, value chain, primary & support activities, core competencies, value delivery network, outsourcing, company perimeter?
Preparation: read first third of Chapter 13. |
| 第3回 | The Strategy of International Business - Global Expansion & Profitability | How firms can profit by expanding globally? Location Optimization, Experience Effects, Leveraging Core Competences & Subsidiary Skills.
Preparation: read second third of Chapter 13. |
| 第4回 | The Strategy of International Business - The 4 Generic Strategies of Multinational Companies | How pressures for cost reductions and pressures for local responsiveness influence strategic choice? What are the different generic strategies for competing globally? What are their pros and cons?
Preparation: read last third of Chapter 13. |
| 第5回 | The Organization of International Business | What is organization architecture? What are Vertical Differentiation and Horizontal Differentiation? What are the different organizational choices that can be made in an international business? How organization can be matched to strategy to improve the performance of an international business? What an international business requires to change its organization to better match its strategy?
Preparation: read Chapter 14. |
| 第6回 | Entry Strategy and Strategic Alliances | The three basic decisions that firms contemplating foreign expansion must make: which markets to enter? when to enter those markets? and on what scale? What are the advantages and disadvantages of the different modes that firms use to enter foreign markets (Exports, Licencing & Franchising, Joint Venture, Wholly owned subsidiary, Green-field, Acquisition, Alliance)?
Preparation: read Chapter 15. |
| 第7回 | Exporting, Importing, and Countertrade | What are the promises and risks associated with exporting? What are the steps managers can take to improve their firm's export performance? What are information sources and government programs that exist to help exporters? What are the basic steps involved in export financing? How countertrade can be used to facilitate exporting?
Preparation: read Chapter 16. |
| 第8回 | Production, Outsourcing, and Logistics | Why production and logistics decisions are of central importance to many multinational businesses? How country differences, production technology, and product features all affect the choice of where to locate production activities? How the role of foreign subsidiaries in production can be enhanced over time as they accumulate knowledge? What are the factors that influence a firm’s decision of whether to source supplies from within the company or from foreign suppliers? What is required to efficiently coordinate a globally dispersed production system? What are the factors that influence a firm's decision of whether to source supplies from within the company or from foreign suppliers?
Preparation: read Chapter 17. |
| 第9回 | Global Marketing and R&D | Why it might make sense to vary the attributes of a product from country to country? Why and how a firm's distribution strategy might vary among countries? Why and how advertising and promotional strategies might vary among countries? Why and how a firm's pricing strategy might vary among countries? How the globalization of the world economy is affecting new product development within the international business firm?
Preparation: read Chapter 18. |
| 第10回 | Global Human Resource Management | What is the strategic role of human resource management in the international business? What are the pros and cons of different approaches to staffing policy in the international business? Why managers may fail to thrive in foreign postings? How management development and training programs can increase the value of human capital in the international business firm? How and why performance appraisal systems might vary across nations? How and why compensation systems might vary across nations?
Preparation: read Chapter 19. |
| 第11回 | Accounting and Finance in the International Business | What are country differences in accounting standards? What are the consequences of national differences in accounting standards? What are the implications of the rise of international accounting standards?How accounting systems impact upon control systems within the multinational enterprise. How operating in different nations impacts investment decisions within the multinational enterprise? What are the different financing options available to the foreign subsidiary of a multinational enterprise? How money management in the international business can be used to minimize cash balances, transaction costs, and taxation? What are the basic techniques for global money management?
Preparation: read Chapter 20. |
| 第12回 | Student Pre-Presentations | Students (or groups of students, depending on the number of students attending the lecture) pre-present the topic they intend to present at the end of the semester. They receive feedback from the lecturer and from the other students. They are then able to fine-tune the content, the structure, the visuals, the pace and the tone of their final presentations. |
| 第13回 | Case | The cases presented in this session allow the students to discover concrete situations from the "real world" (specific companies, industries, etc.) and to discuss the application of the concepts covered during the semester. |
| 第14回 | Student Final Presentations | These final presentations allow the students to showcase topics of their choice illustrating, applying or developing themes covered during the semester. |
| 第15回 | Wrap up & Summary | Wrap up & Summary |
