| 回 | 項目 | 内容 |
| 第1回 | Guidance | Self-introduction. Structure of the course. Presentation of the textbook. Reading requirements and class discussion. Evaluation of the students (grading). |
| 第2回 | The Strategy of International Business - Basic Concepts | What are the following basic concepts: strategy, profitability, price, cost, profit, consumer value, consumer value drivers, consumer surplus, competition. Strategic positioning, non-viable positions, efficiency frontier, diminishing returns, effectiveness versus efficiency, Porter's generic strategies, alignment, value chain, primary & support activities, core competencies, value delivery network, outsourcing, company perimeter?
Preparation: read first third of Chapter 13. |
| 第3回 | The Strategy of International Business - Global Expansion & Profitability | How firms can profit by expanding globally? Location Optimization, Experience Effects, Leveraging Core Competences & Subsidiary Skills.
Preparation: read second third of Chapter 13. |
| 第4回 | The Strategy of International Business - The 4 Generic Strategies of Multinational Companies | How pressures for cost reductions and pressures for local responsiveness influence strategic choice? What are the different generic strategies for competing globally? What are their pros and cons?
Preparation: read last third of Chapter 13. |
| 第5回 | The Organization of International Business | What is organization architecture? What are Vertical Differentiation and Horizontal Differentiation? What are the different organizational choices that can be made in an international business? How organization can be matched to strategy to improve the performance of an international business? What an international business requires to change its organization to better match its strategy?
Preparation: read Chapter 14. |
| 第6回 | Entry Strategies | The three basic decisions that firms contemplating foreign expansion must make: which markets to enter? when to enter those markets? and on what scale?
Preparation: read Chapter 15. |
| 第7回 | Entry Modes and Strategic Alliances | What are the advantages and disadvantages of the different modes that firms use to enter foreign markets (Exports, Licencing & Franchising, Joint Venture, Wholly owned subsidiary, Green-field, Acquisition, Alliance)?
Preparation: read Chapter 15. |
| 第8回 | Global Marketing and R&D (1) | Why it might make sense to vary the attributes of a product from country to country?
Preparation: read Chapter 18. |
| 第9回 | Global Marketing and R&D (2) | Why and how a firm's distribution strategy might vary among countries? Why and how advertising and promotional strategies might vary among countries? Why and how a firm's pricing strategy might vary among countries? How the globalization of the world economy is affecting new product development within the international business firm?
Preparation: read Chapter 18. |
| 第10回 | Global Human Resource Management (1) | What is the strategic role of human resource management in the international business? What are the pros and cons of different approaches to staffing policy in the international business? Why managers may fail to thrive in foreign postings?
Preparation: read Chapter 19. |
| 第11回 | Global Human Resource Management (2) | How management development and training programs can increase the value of human capital in the international business firm? How and why performance appraisal systems might vary across nations? How and why compensation systems might vary across nations?
Preparation: read Chapter 19. |
| 第12回 | Student Pre-Presentations | Students (or groups of students, depending on the number of students attending the lecture) pre-present the topic they intend to present at the end of the semester. They receive feedback from the lecturer and from the other students. They are then able to fine-tune the content, the structure, the visuals, the pace and the tone of their final presentations. |
| 第13回 | Case | The cases presented in this session allow the students to discover concrete situations from the "real world" (specific companies, industries, etc.) and to discuss the application of the concepts covered during the semester. |
| 第14回 | Student Final Presentations | These final presentations allow the students to showcase topics of their choice illustrating, applying or developing themes covered during the semester. |
| 第15回 | Wrap up & Summary | Wrap up & Summary |
