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講義名	Japanese Business and MarketingⅠ　≪◇学部≫

講義開講時期	前期

曜日･時限	木５

単位数	2

担当教員

氏名

薄上　二郎

学習目標(到達目標)

Upon completion of the course, students will have acquired:

・an understanding of fundamental concepts and principles of Japanese　management　and marketing practice.

・an understanding of cultural and regional diversity and differences in the global market．

授業概要(教育目的)

This course introduces the concepts and practices in the field of Japanese management, related international business and Marketing strategy to help students understand how Japanese companies are conducting business and decision making on marketing.

授業計画表

回	項目	内容
第1回	Introduction to Management	Course orientation What is management? [準備学習] Check the course syllabus section Be ready to introduce yourself Read material for next week, prepare for class discussion
第2回	Evaluating a Firm's External Environment	PEST analysis Case study [準備学習] Read material for next week, prepare for class discussion
第3回	Evaluating a Firm's External Environment Evaluating a Firm's Internal　Capabilities 1	SWOT analysis Case study [準備学習] Read material for next week, prepare for class discussion
第4回	Evaluating a Firm's External Environment Evaluating a Firm's Internal　Capabilities 2	SWOT analysis TOWS analysis Key performance indicators (KPIs) Case study [準備学習] Read material for next week, prepare for class discussion
第5回	Planning, Strategy, and Competitive Advantage 1	What is strategy and the strategic management　process?　 Case study [準備学習] Read material for next week, prepare for class discussion
第6回	Planning, Strategy, and Competitive Advantage　2	Corporate level strategy Case study [準備学習] Read material for next week, prepare for class discussion
第7回	Planning, Strategy, and Competitive Advantage 3	Corporate diversification Case study [準備学習] Read material for next week, prepare for class discussion
第8回	Low Cost Strategy Competitive advantage - Cost Leadership	Competitive advantage -Low Cost Case study [準備学習] Read material for next week, prepare for class discussion
第9回	Differentiation Strategy	Competitive advantage - Differentiation Case study [準備学習] Read material for next week, prepare for class discussion
第10回	Focus Strategy	Japanese SMEs Case study [準備学習] Read material for next week, prepare for class discussion
第11回	Marketing and Marketing Strategy of Japanese firms 1	What is marketing? Understanding the marketplace and consumers Consumer market and marketing in Japan, 4Ps [準備学習] Read material for next week, prepare for class discussion
第12回	Marketing and Marketing Strategy of Japanese firms 2	Individual Presentation of the Project Market segmentation, marketing strategy in Japan Case study [準備学習] Read material for next week, prepare for class discussion
第13回	Marketing and Marketing Strategy of Japanese firms 3	Individual Presentation of the Project New　product development Product life-cycle strategy Case study [準備学習] Read material for next week, prepare for class discussion
第14回	Marketing and Marketing Strategy of Japanese firms 4	Individual Presentation of the Project Pricing　strategy Case study [準備学習] Read material for next week, prepare for class discussion
第15回	Marketing and Marketing Strategy of Japanese firms 5	Individual Presentation of the Project Place strategy Case study [準備学習] None required

授業形式

The class activities will include lectures, case studies, and presentations.

評価方法

定期試験	レポート	小テスト	講義態度（出席）	その他	合計
0%	50%	30%	10%	10%	100%

評価の特記事項

A late arrival　will be considered as a half day absence.

参考文献

Gareth Jones and Jennifer George(2016) Contemporary Management (9th edition), McGraw-Hill　International.

オフィスアワー(授業相談)

Thursday by appointment, before or after class

事前学習の内容など，学生へのメッセージ

Case study materials, essential background reading and reference materials will be distributed in class.