講義名 Japanese Business and MarketingⅡ ≪◇学部≫
講義開講時期 後期
曜日・時限 木5
単位数 2

担当教員
氏名
薄上 二郎

学習目標(到達目標) Upon completion of the course, students will have acquired:

・an understanding of fundamental concepts and principles of Japanese management and practice.

・an understanding of cultural and regional diversity and differences in the global market.

授業概要(教育目的) This course introduces the concepts and practices in the field of Japanese management, related international business and Marketing strategy to help students understand how Japanese companies are conducting business and decision making on marketing.

授業計画表
 
項目内容
第1回Introduction
Analyzing the Global Environment
of Business 1
Understanding global environment
PEST analysis, SWOT analysis
[準備学習]
Be ready to introduce yourself
Check the course syllabus section.
Read assigned material before class, prepare for class discussion

第2回Analyzing the Global Environment
of Business 2
Global marketing functions and strategy
Conducting marketing research
Entering global markets
[準備学習]
Read assigned material before class, prepare for class discussion
第3回Analyzing the Global Environment
of Business 3 
The four P's of global marketing
Developing global products
Setting global prices
[準備学習]
Read assigned material before class, prepare for class discussion
第4回Organizational Structure and Culture 1 Organizational structure
Case study
[準備学習]
Read assigned material before class, prepare for class discussion
第5回Organizational Structure and Culture 2 Organizational culture
Organizational change
Case study
[準備学習]
Read assigned material before class, prepare for class discussion
第6回Human Resource Management by Japanese Firms 1 Components of HRM
HRM management process
Recruitment and selection
[準備学習]
Read assigned material before class, prepare for class discussion
第7回Human Resource Management by Japanese Firms 2 Human resource development
Human capital model
Case study
[準備学習]
Read assigned material before class, prepare for class discussion
第8回Human Resource Management by Japanese Firms 3 Pay and benefits
Case study
[準備学習]
Read assigned material before class, prepare for class discussion
第9回Human Resource Management by Japanese Firms 4 Coaching and mentoring
Case study
[準備学習]
Read assigned material before class, prepare for class discussion
第10回Innovation and Operations Management by Japanese Firms  Operations management
KAIZEN
Case study
[準備学習]
Read assigned material before class, prepare for class discussion
第11回Effective Groups and Teams 1
Individual Presentation of the project
Types of Groups and teams
Case study
[準備学習]
Read assigned material before class, prepare for class discussion
第12回Effective Groups and Teams 2
Individual Presentation of the project
Group development
Managing groups and teams for high performance
Case study analysis
[準備学習]
Read assigned material before class, prepare for class discussion
第13回Promoting Effective Communication1
Individual Presentation of the project Communication and management
Case study
[準備学習]
Read assigned material before class, prepare for class discussion
第14回Promoting Effective Communication 2
Individual Presentation of the project
IT and communication
Communication skills for managers
Case study
[準備学習]
Read assigned material before class, prepare for class discussion
第15回Summary Environment analysis
Strategy
Organization
HRM

[準備学習]
None required
授業形式 The class activities will include lectures, case studies,and presentations.
評価方法
定期試験 レポート 小テスト 講義態度
(出席)
その他 合計
0% 50% 30% 10% 10% 100%
評価の特記事項 A late arrival will be considered as a half day absence.
参考文献 Gareth Jones and Jennifer George(2016) Contemporary Management (9th edition), McGraw-Hill International.
オフィスアワー(授業相談) Thursday by appointment, before or after class
事前学習の内容など,学生へのメッセージ Case study materials, essential background reading and reference materials will be distributed in class.