| 回 | 項目 | 内容 |
| 第1回 | Course introduction
Introduction to Japanese Business and Marketing I | Course objective and outline
準備学習：
Self-introduction (1-2 minute English speech about student's personal goals in this course)
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| 第2回 | Cultural aspects (1) | Japanese culture affecting business and marketing.
準備学習：
Read material for class discussion |
| 第3回 | Cultural aspects (2)
| Japanese culture: application to consumer markets and buyer behaviour
準備学習：
Read material for class discussion |
| 第4回 | Renowned companies and business leaders | Brief introduction of Japanese leading corporations, business leaders, and corporate philosophies
準備学習：
Read material for class discussion |
| 第5回 | Japanese economic/business environment (1) | Changes in business environment: post-war days, growth preriod and "bubble economy"
準備学習：
Read material for class discussion |
| 第6回 | Japanese economic/business environment (2) | Changes in business environment: lost decades, great quake, and new era.
準備学習：
Read material for class discussion |
| 第7回 | Group Presentation (1) | Group presentation followed by Q&A session
準備学習：
Preparation for group presentation and Q&A session |
| 第8回 | Group Presentation (2) | Group presentation followed by Q&A session
準備学習：
Prepareation for group presentation and Q&A session |
| 第9回 | Group Presentation (3) | Group presentation followed by Q&A session
準備学習：
Preparation for group presentation and Q&A session |
| 第10回 | Evoluving concept of CSR | Corporate Social Responsibility (CSR), SRI, ESG, SDGs, etc.
準備学習：
Read material for class discussion |
| 第11回 | CSR in Japanese corporations | CSR challenges and dilemma of Japanese corporations.
準備学習：
Read material for class discussion |
| 第12回 | Human resource management | Work-life balance, diversity, child-care leave, work-sharing, etc.
準備学習：
Read material for class discussion |
| 第13回 | In-class debate (1) | Pros and cons on controversial business issues of Japanese firms.
準備学習：
Preparation for in-class debate (collecting materials/data, building arguments for/against the given proposition) |
| 第14回 | In-class debate (2) | Pros and cons on controversial business issues of Japanese firms.
準備学習：
Preparation for in-class debate (collecting materials/data, building arguments for/against the given proposition) |
| 第15回 | Summary of the course and feedback on in-class debate | Review of the course, touching upon the arguments presented (and should have been presented) in the previous in class debate.
準備学習：
Read through the handouts and materials distributed in class and collected for yourselves. |
