| 回 | 項目 | 内容 |
| 第1回 | Course introduction
Introduction to Japanese Business and Marketing II | Course objective and outline
準備学習：
Self-introduction (1-2 minute English speech about student's personal goals in this course)
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| 第2回 | Forces in macro environment for Japanese companies (1) | Changes in demographic, economic, and natural environment in Japanese business.
準備学習：
Read material for class discussion |
| 第3回 | Forces in macro environment for Japanese companies (2)
| Changes in technological, political, and cultural environment.
準備学習：
Read material for class discussion |
| 第4回 | Product development | Product development by Japanese companies for Japanese and overseas market
準備学習：
Read material for class discussion |
| 第5回 | Communication and promotion strategy | Characteristics of communication, promotion, and advertising by Japanese firms
準備学習：
Read material for class discussion |
| 第6回 | Group Presentation (1) | Group presentation followed by Q&A session
準備学習：
Preparation for group presentation and Q&A session |
| 第7回 | Group Presentation (2) | Group presentation followed by Q&A session
準備学習：
Preparation for group presentation and Q&A session |
| 第8回 | Group Presentation (3) | Group presentation followed by Q&A session
準備学習：
Prepareation for group presentation and Q&A session |
| 第9回 | Japanese business at crossroad (1) | Risks and opprtunities in Japanese business; renewable energy, housing, ride-share, etc.
準備学習：
Read material for class discussion |
| 第10回 | Japanese business at crossroad (2) | Risks and opprtunities in Japanese business; female, senior, foreign workers, AI and robots in the days of labor-shortage.
準備学習：
Read material for class discussion |
| 第11回 | Japanese business at crossroad (3) | Risks and opprtunities in Japanese business; Tokyo Olymipic, G20 in Osaka, World EXPO 2025 and integrated resort (IR).
準備学習：
Read material for class discussion |
| 第12回 | Corporate governance issues in Japan | Corporate governance (CG) code and Stewardship (SS) code.
準備学習：
Read material for class discussion |
| 第13回 | In-class debate (1) | Pros and cons on controversial business issues of Japanese firms.
準備学習：
Preparation for in-class debate (collecting materials/data, building arguments for/against the given proposition) |
| 第14回 | In-class debate (2) | Pros and cons on controversial business issues of Japanese firms.
準備学習：
Preparation for in-class debate (collecting materials/data, building arguments for/against the given proposition) |
| 第15回 | Summary of the course and feedback on in-class debate | Review of the course, touching upon the arguments presented (and should have been presented) in the previous in class debate.
準備学習：
Read through the handouts and materials distributed in class and collected for yourselves. |
